Jollibee Group’s Smashburger Ranks No. 2 in Readers’ Choice Awards as Brand Builds Customer Momentum

Key Highlights

MANILA, Philippines, August 27, 2026 — Jollibee Group’s Smashburger ranked No. 2 in Reviewed Readers’ Choice Awards for Best National Burger Chain of 2026, reinforcing growing customer recognition for the fast-casual better-burger brand as it gains sales momentum.

The recognition comes as Smashburger delivered +7.0% same-store sales growth in the second quarter of 2026, supported by stronger digital channel execution, improved restaurant operations, and continued gains in guest experience. Company-owned restaurants showed strong progress, delivering +13.1% restaurant-based sales growth in Q2, with delivery sales in company-owned restaurants growing 40.8% during the quarter.

“Smashburger’s recent performance shows progress in the areas that matter for the brand: stronger customer response, better restaurant execution, and improving guest feedback,” said Richard Shin, Chief Executive Officer, Jollibee Group International, and Global Chief Financial and Risk Officer, Jollibee Group. “Our aim is to continue translating these improvements into more consistent performance and stronger restaurant economics.”

Over the past 12 to 24 months, Smashburger has prioritized strengthening the fundamentals of the business. This includes improving visibility and execution across third-party delivery platforms, implementing targeted pricing actions, upgrading field leadership, and reinforcing training around hospitality, speed of service, and order accuracy.

These efforts are increasingly reflected in customer feedback. In Q2, Smashburger saw improvements across key guest sentiment measures, including hospitality, order accuracy, speed of service, food quality, food safety, and pricing value. The brand also reported record-breaking net promoter scores during the quarter.

The Reviewed Readers’ Choice ranking further supports this improving consumer response, reinforcing that guests are recognizing Smashburger’s stronger restaurant execution and overall experience. The full ranking is available on Reviewed.com.

“Our food has always had the ability to lead in the segment when executed consistently,” said Jim Sullivan, Chief Executive Officer of Smashburger. “What we are focused on now is pairing that product strength with better execution across the guest experience — from hospitality and speed to order accuracy. The customer feedback we are seeing gives us confidence that the work is resonating.”

Looking ahead, Smashburger sees meaningful opportunity to build on its Q2 momentum by strengthening dine-in and traditional to-go channels, improving operational consistency, and sharpening its quality-led value positioning. The brand will continue to focus on delivering a strong burger experience at an accessible price point, while building broader awareness around Smashburger’s position as a pioneer of the original smashed burger experience.

For Jollibee Group, Smashburger’s Q2 performance and improved guest sentiment demonstrate continued progress in strengthening the brand’s fundamentals within its global portfolio. The company is building on stronger customer response to drive sustained sales growth and improved restaurant economics.