Jollibee Group’s Mang Inasal sustains Double-digit H1 Sales Growth as Filipino Grilled Food Demand remains Strong

Key Highlights:

MANILA, Philippines – Jollibee Group’s Mang Inasal sustained double-digit systemwide sales growth in the first half of 2026, indicating continued consumer demand for Filipino grilled food and the brand’s strong position in the Philippine restaurant sector.

The performance highlights Mang Inasal’s role in Jollibee Group Philippines’ portfolio, supported by consumer demand, nationwide reach, and disciplined store execution. For consumers, the brand brings familiar Filipino grilled flavors into a quick-service restaurant format, making dishes that typically require outdoor grilling, longer preparation, and more hands-on cooking more convenient, accessible, and value-oriented.

Mang Inasal recorded 13.2% growth in the first semester of 2026, following 15.6% systemwide sales growth in 2025. Its off-premise business — takeout, delivery, and drive-thru — also grew at a higher double-digit rate in the same period. The performance reflected broader customer access beyond dine-in, supported by takeout, drive-thru, delivery, and digital ordering, as well as consistent store execution across the network.

“Mang Inasal’s proposition is built around grilled food that Filipino consumers know and enjoy, made more accessible through restaurant, off-premise, and digital channels,” said Mike V. Castro, President of Mang Inasal. “Our growth was driven primarily by our Ihaw-Sarap (deliciously grilled) Chicken Inasal and Juicy-lambot (tender) Pork BBQ. We also continue to expand how customers enjoy Mang Inasal while introducing menu innovations that respond to changing tastes.”

Beyond restaurant expansion, Mang Inasal continues to strengthen the operating systems behind its more than 600-store network. Enhancements to its marination and grilling processes help support consistent quality across channels and maintain the Ihaw-Sarap experience as the brand serves more customers nationwide.

In Brand Finance’s Philippines 50 2026 report, Mang Inasal was ranked the strongest quick-service restaurant brand in the Philippines, with a Brand Strength Index score of 95.2 out of 100 and an AAA+ rating. The ranking adds an independent measure of brand strength to the company’s reported double-digit sales growth.

Mang Inasal’s sustained growth has continued to attract interest from prospective franchisees, reflecting confidence in the brand’s consumer appeal, nationwide relevance, and disciplined store model. As it expands its network, the company continues to welcome qualified franchise partners who share its commitment to operational excellence, food quality, and a consistent customer experience.

“Mang Inasal’s performance shows the strength of Jollibee Group’s homegrown brands and the long runway for growth in the Philippine market,” said Joseph Tanbuntiong, CEO of Jollibee Group Philippines and Global Jollibee Brand Head. “With the Group’s support in operations, supply chain, quality systems, and franchise development, Mang Inasal is well-positioned to strengthen its nationwide presence and long-term contribution to the Group while maintaining the grilled flavors, quality, and dining experience customers expect from the brand.”