New store deepens Bay Area presence as Jollibee builds U.S. scale

Photo caption: Jollibee opens its newest store in downtown San Francisco, further strengthening its North American footprint and presence in one of its most important U.S. growth markets. In photo: San Francisco Mayor Daniel Lurie; California State Senator Scott Wiener, District 11; Deputy Consul General Maria Paz Cortes; San Francisco Board of Supervisors Member Danny Sauter; Mackey Dimaculangan, Vice President for Operations, Jollibee North America; Chell Puig, District Operations Coach, Jollibee North America; Buboy Alcantara, Restaurant General Manager, Jollibee San Francisco Downtown; and Jollibee.

Key Highlights:

  • Strengthening North America growth: The downtown San Francisco opening deepens Jollibee’s presence in the Bay Area, one of its most important U.S. growth markets and home to its first U.S. location.
  • Building scale and brand relevance: Jollibee now has more than 100 stores across the U.S. and Canada, supported by growing mainstream recognition for Chickenjoy and its differentiated QSR offering.
  • Supporting long-term expansion: The brand’s North American Franchising Program, strong average unit volume, and multi-unit franchise commitments position Jollibee for continued U.S. growth.


    • MANILA, Philippines, 3 August 2026 – Jollibee Foods Corporation (PSE: JFC), also known as the Jollibee Group, is strengthening its North America growth platform with the opening of a new Jollibee store in downtown San Francisco, California, on July 31, 2026.

    Located at 934 Market Street, near the Powell Street BART station, the new store deepens Jollibee’s presence in the Bay Area—one of its most important U.S. growth markets and home to the brand’s first U.S. location, which opened in Daly City in 1998.

    The opening builds on Jollibee’s expanding North American footprint of more than 100 stores across the U.S. and Canada, reinforcing the brand’s scale in a key international growth market. The brand continues to build mainstream appeal through its differentiated menu, strong value proposition, and growing consumer recognition.

    This growing recognition includes Chickenjoy being named the “best fast-food fried chicken in America” by USA TODAY for the third consecutive year in July 2026, reinforcing the brand’s relevance beyond its core Filipino and Filipino-American customer base.

    “The Bay Area has welcomed Jollibee with open arms ever since we debuted our very first U.S. location in Daly City nearly three decades ago, and we are absolutely thrilled to bring our joyful dining experience to the heart of downtown,” said Beth Dela Cruz, President, Jollibee North America. “This dynamic city is a milestone location for us as we continue to accelerate our growth across California.”

    Jollibee is set to further expand in California with upcoming stores in Oxnard, Elk Grove, and Roseville, with the Roseville location scheduled to open on August 7, 2026, as the brand’s third franchised store in North America. Through its North American Franchising Program, the brand is also accelerating growth across the region, supported by an average unit volume of $4.9 million—approximately 2.5 times that of many QSR industry players—and multi-unit franchise commitments in key states including Nevada, New York, Texas, and Washington. These indicators reinforce Jollibee’s long-term growth opportunity in North America.

    Jollibee is the flagship brand of Jollibee Group and a key driver of the company’s international growth ambitions. The Group recently earned two 2026 TIME recognitions—its inclusion in the TIME100 Companies Industry Leaders in Food & Drink top-10 shortlist and recognition on the TIME100 Most Influential Companies list—making it the only Philippine company to enter both global lists.