Compose Coffee’s Rapid Growth Boosts Jollibee Group’s Worldwide Push

Executives and team members mark the opening of Compose Coffee’s 3,000th store in Seoul, South Korea, in September 2025— a major milestone achieved in under 18 months after reaching 2,000 stores. The rapid expansion underscores Compose Coffee’s strong consumer appeal, scalable operating model, and growing role as a key growth driver within the Jollibee Group’s international portfolio.

MANILA, Philippines. January 20, 2026—Compose Coffee—one of South Korea’s most dynamic and influential coffee brands—continues to deliver strong growth in scale, consumer engagement, and product innovation. As part of the Jollibee Group’s international portfolio, Compose Coffee’s momentum enhances the Group’s ability to accelerate global growth while creating long‑term value for shareholders.

Unprecedented Growth Trajectory in One of the World’s Most Competitive Coffee Markets

South Korea—often referred to as the ‘Coffee Republic’ for its high coffee consumption and intensely competitive, trend‑driven market—has become the proving ground for Compose Coffee’s remarkable rise. The brand reached its 3,000‑store milestone in September 2025, adding 1,000 stores in just under 18 months after opening its 2,000th location. This trajectory demonstrates scalability, operational efficiency, and strong consumer resonance.

Despite a highly competitive market, total product sales in 2025 increased by more than 10% year-on-year. The brand’s signature Americano sold approximately 200 million cups in 2025. And the collaboration with BTS V further strengthened the brand’s competitiveness, demonstrating top-tier cultural influence and consumer engagement.

Compose Coffee’s signature iced Americano, made with in-house roasted beans and the brand’s proprietary Bitter Holic blend, reflects its focus on quality, sincerity, and value. In 2025, the Americano sold approximately 200 million cups, underscoring strong consumer trust and the brand’s ability to scale in one of the world’s most competitive coffee markets.

Expanding Beyond Korea

Leveraging Jollibee Group’s extensive global supply chain and operational expertise in over 30 countries, Compose Coffee is poised for a seamless entry into high-growth markets.

Building on its dominance in its home market, Compose Coffee is now set for overseas expansion, with plans to activate markets across Southeast Asia—riding the global momentum of K‑food and backed by a scalable value proposition rooted in quality and affordability.

True to the Essence of Coffee

Guided by the positioning ‘Coffee as coffee should be,’ Compose Coffee maintains direct, large‑scale in‑house roasting – moving away from outsourced manufacturing – and employs precision, data‑driven quality controls—including moisture analysis and laser‑based color tracking (ColorTrack). The brand’s R&D developed its signature ‘Bitter Holic’ blend, while a 2025 campaign with BTS V underscored its ‘Sincerity Toward Coffee.’

Customers line up outside a Compose Coffee store in South Korea, reflecting the brand’s strong daily demand and deep resonance in one of the world’s most competitive coffee markets.

Innovation That Converts to Sales

Continuous product innovation translated into rapid sales: the ‘Buyeo Chestnut’ menu surpassed 400,000 cups sold within one week of launch and its digital campaign generated 15 million views; the ‘Raw Chocolate Latte’ series returned due to strong demand; and the ‘Jeolmi Series’ expanded with ‘Injeolmi Cup‑bing’ to meet evolving dessert-beverage trends.

“Compose Coffee’s explosive growth in the world’s ‘Coffee Republic’ proves its ability to scale with quality, value, and brand love. As we bring this momentum to more international markets, we see significant opportunities to create long‑term value for shareholders. Compose Coffee is a strategic growth engine for the Jollibee Group’s international portfolio, and we are committed to investing behind its global potential,” said Richard C.W. Shin, Chief Executive Officer, Jollibee Group International, and Global Chief Financial and Risk Officer, Jollibee Group.