First To Be Declared by IPOPHL: Jollibee Brand Assets Declared Well-Known Marks
The Jollibee brand, through its iconic Jollibee Mascot and Stacked Logo have made history as the first trademarks to be officially declared Well-Known Marks (WKM) by the Philippine Intellectual Property Office (IPOPHL) under its newly established administrative process. Conferred on August 10, 2025, the WKM status recognizes Jollibee’s high degree of brand recognition and reputation, both in the Philippines and internationally, and grants its trademarks enhanced legal protection across goods, services, and territories.
The recognition not only safeguards Jollibee’s most iconic marks but also reinforces its leadership as a proudly Filipino brand with worldwide reach.
Shown in photo are (from l): Atty. Bienvenido Marquez III, Partner, from Quisumbing Torress; Atty. Gian Chua, Jollibee Group Senior Legal Counsel; Intellectual Property Office of the Philippines (IPOPHL) Asst. Director of Bureau of Trademarks Atty. Ginalyn Badiola; IPOPHL Deputy Director General Atty. Nathaniel Arevalo; IPOPHL Director General Atty. Brigitte M. Da Costa-Villaluz; IPOPHL Deputy Director General Atty. Ann Claire C. Cabochan; Atty. Shean Molera, Jollibee Group General Counsel for IP, Digital, and Privacy; IPOPHL Director of Bureau of Trademarks Atty. Jesus Antonio Z. Ros; Atty. Marianne Estioco, Associate, Quisumbing Torres; and Atty. Divina Ilas-Panganiban, Partner, Quisumbing Torres.