Jollibee Group Brands Bag 18 Awards at the 2025 Marketing Excellence Awards
Joyful Wins: The Jollibee Group brought home 18 trophies at this year’s Marketing-Interactive Marketing Excellence Awards. Leading the pack, the Mang Inasal team won 9 metals, including Gold in Excellence in Marketing to a Specific Audience for its “Love the Flavors, Love the Philippines” campaign.
MANILA, Philippines. August 27, 2025 – The Jollibee Group continued its winning streak at the prestigious Marketing Excellence Awards Philippines 2025, securing a total of 18 awards across its brands. This marks the Jollibee Group’s second consecutive year of strong performance at the event, underscoring the Group’s consistent commitment to marketing innovation, creativity, and excellence.
The Jollibee Group’s brands emerged as big winners, led by Mang Inasal, Burger King, Greenwich, and Chowking, which took home multiple awards across Gold, Silver, and Bronze categories. The Group also celebrated individual achievements, with Greenwich’s Alizon De Torres and Mang Inasal’s Allan Tan being named Marketing Leaders of the Year.
“We are honored to be recognized once again at the Marketing Excellence Awards. But like they say, we only really win when the customers win. Truly, these awards are a product of the hard work, creativity, and passion of our teams who constantly strive to bring innovative campaigns that resonate with our customers, and make a tangible impact in their lives,” said Joseph Tanbuntiong, CEO of Jollibee Group Philippines. “This latest wave of recognitions only serve to strengthen our commitment to deliver marketing excellence that reflects the values of the Jollibee Group and the joy we bring to our customers.”
Jollibee Group’s 2025 Wins
Gold
• Excellence in Marketing to a Specific Audience – Mang Inasal (Love the Flavors, Love the Philippines)
• Excellence in Media Strategy – Burger King (Bye Bye TV, Hello Digital)
Silver
• Excellence in Digital Marketing – Mang Inasal (#MangInasalCreamyYESSummer)
• Excellence in Consumer Insights/Market Research – Mang Inasal (‘Yan ang Kaing Mang Inasal)
• Excellence in Experiential Marketing – Mang Inasal (Pork BBQ Caravan)
• Excellence in Sponsorship Activation – Mang Inasal (Mang Inasal Celebrates Festivals)
• Excellence in Media Strategy – Greenwich
• Excellence in Data Driven Marketing – Greenwich
• Excellence in Events Marketing – Burger King (Best Bubs Campaign 2024)
• Marketing Team of the Year – Chowking
• Marketing Leader of the Year – Alizon De Torres, Greenwich
Bronze
• Excellence in Advertising – Mang Inasal (‘Yan ang Kaing Mang Inasal)
• Excellence in Out-of-Home Advertising – Mang Inasal (It’s A Sign)
• Excellence in Viral Marketing – Mang Inasal (4-Cheese Halo-Halo)
• Excellence in Location-based Marketing – Greenwich
• Excellence in ECommerce Marketing – Greenwich (Overrr Delicious Overload)
• Excellence in Livestreaming Marketing – Chowking (Chowliday Handa)
• Marketing Leader of the Year – Allan Tan, Mang Inasal
“This string of awards highlights the strength, artistry, and diversity of our brands, from Mang Inasal’s creative campaigns to Burger King’s bold strategies and Greenwich and Chowking’s market leadership,” said Katrina Yu, Chief Marketing Officer of Jollibee Group Philippines. “We dedicate these wins to our people, our customers, and our partners who inspire us to continuously raise the bar for marketing excellence, bringing our brand of joy across the country, to Filipinos all around the nation.”
The Marketing Excellence Awards Philippines, organized by Marketing-Interactive, celebrates the most innovative and impactful marketing campaigns in the country. With categories spanning digital, experiential, data-driven, and brand leadership, the awards honor organizations and individuals who have delivered outstanding results and pushed the boundaries of creativity.
This year’s recognition once again cements the Jollibee Group’s position as one of the most awarded companies at the Marketing Excellence Awards, and its growing reputation as a leading force in the marketing and food service industries.