Jollibee Group Exceeds EPR Recovery Targets, Receives DENR Recognition
Raphael P. M. Lotilla, Secretary of the Department of Environment and Natural Resources (second from left), congratulates Atty. Raul C. Academia, Vice President and Public Affairs Head of the Jollibee Group, who receives the Special Citation on behalf of the Jollibee Group at the Zero Waste to Nature Recognition Awards for exceeding its baseline targets under the Extended Producer Responsibility (EPR) framework. Also in photo are Jonas Leones, DENR Undersecretary for Policy, Planning, and International Affairs (leftmost); Steve Piczon, Assistant Vice President for Public Affairs of the Jollibee Group; Jess Reyes, President of Philippine Alliance for Recycling and Materials Sustainability (PARMS); and Jacqueline Caancan, DENR OIC Assistant Secretary for Environment and Concurrent Director of the Environmental Management Bureau.
MANILA, Philippines. February 11, 2026 – The Jollibee Group has received a Special Citation at the Zero Waste to Nature Recognition Awards, led by the Department of Environment and Natural Resources (DENR), for exceeding its baseline targets under the country’s Extended Producer Responsibility (EPR) framework.
The awards program—organized with the Philippine Alliance for Recycling and Materials Sustainability (PARMS) as organizer partner and technical committee head, in coordination with the National Ecology Center—recognizes obligated enterprises that go beyond regulatory compliance by demonstrating leadership in plastic waste recovery, upstream reduction, innovation, and inclusive circular economy practices.
The Jollibee Group was cited for surpassing its recovery commitments and for implementing additional initiatives in partnership with government agencies. These include the Jollibee x Laguna Lake Development Authority (LLDA) Abot Kamay para sa Laguna de Bay Program and the Jollibee x Metropolitan Manila Development Authority (MMDA) Plastic Waste Recovery and Rewards Program. As of the end of 2025, all initiatives with government agencies and employee volunteers have collectively recovered 16,223 kilograms of plastic waste.
In its citation, the awards body recognized the company’s “consistent progress in Extended Producer Responsibility compliance, supported by strong partnerships with local government units and recovery partners,” noting that its structured programs demonstrate how large-scale food service operations can contribute to strengthening the recycling value chain and advancing national Zero Waste to Nature goals.
The recognition underscores how sustainability, when embedded into core operations, can deliver measurable environmental impact at scale. For the Jollibee Group, these efforts form part of its Joy for Tomorrow sustainability agenda, which integrates environmental stewardship into how the company grows—reinforcing that responsible business expansion and environmental accountability must move forward together.
