Jollibee Group Executive Chairman Dr. Tony Tan Caktiong, Jollibee Honored at the Inaugural PAFTA Awards

Representatives of Jollibee and the Philippine Arts, Film & Television, Inc. (PAFTA) gather on stage as Jollibee receives the PAFTA Global Filipino Brand Excellence Award, a recognition that celebrates the brand’s journey from humble beginnings to a world-class Filipino brand that continues to bring pride, innovation, and joy to millions across the globe.

Jollibee Philippines President Ferns Yu (right-hand side of the mascot) was joined onstage by (left to right) PAFTA Executive Vice President Christina Aliada, PAFTA Board Chairman Dr. Billy James Uy, Jollibee Philippines Head of Human Resources Belle Gosioco, and Jollibee Philippines Head of Finance, Stan Baltazar.

The award recognizes him as a symbol of Filipino excellence, resilience, and entrepreneurial vision and was given by PAFTA, the Philippine Arts Film & Television, on February 21, 2026, at The Manila Hotel.