Jollibee Group: Highlands Coffee Posts High Double-Digit FY 2025 Revenue Growth; Best-in-Class Unit Economics

Key Highlights

• Strong revenue and same-store sales growth: Highlands Coffee delivered high double-digit revenue growth in FY2025 and high single-digit same-store sales growth in Q1 2026
• Best-in-class store-level economics: Continues to deliver best-in-class store-level profitability, supported by disciplined cost management and a streamlined operating model
• Proven and repeatable growth model: Growth is supported by strong customer relevance, operational discipline, and formats designed for efficient expansion
• Digital channels supporting incremental demand: Most digital sales year-to-date came from third-party aggregators, while the Highlands Coffee app accounts for a growing share of digital system-wide sales
• Strengthens Jollibee Group’s Coffee & Tea portfolio: Reinforces Highlands Coffee’s role as a key growth platform within the Group’s Coffee & Tea portfolio

Metro Manila, Philippines, April 16, 2026 – Jollibee Foods Corporation (PSE: JFC) (the “Jollibee Group”) today announced that Highlands Coffee continues to deliver strong performance, reinforcing its position as a key growth platform within the Jollibee Group’s Coffee & Tea portfolio—supported by best-in-class store-level economics, consistently improving unit performance, and continued digital momentum.

Highlands Coffee’s growth reflects a proven, repeatable model built on strong customer relevance, operational discipline, and formats designed for efficient expansion. Highlands Coffee is one of Vietnam’s most successful and widely recognized QSR brands, known for its Vietnamese coffee-led menu and café operating model that delivers a consistent guest experience.

Highlands Coffee delivered strong unit-level performance, with revenues growing at a high double-digit rate in FY 2025 versus FY 2024, reflecting sustained demand and disciplined execution. On a like-for-like basis, this translated into high single-digit same-store sales growth (SSSG) in the first quarter of 2026 versus the prior year.

Highlands Coffee continues to deliver best-in-class store-level profitability, supported by disciplined cost management and a streamlined operating model. The network remains predominantly company-owned, enabling continued refinement of operating standards and unit economics and providing a foundation for future expansion through more capital-efficient formats, while maintaining disciplined capital deployment and targeted returns.

Digital channels continue to support incremental demand and improved customer insight. Most digital sales year-to-date were transacted through third-party aggregators, providing convenient access and incremental reach. Highlands Coffee’s app accounts for a growing share of system-wide digital sales.

Highlands Coffee Founder and CEO, David Thai, commented: “Highlands Coffee’s market leadership and continued strong performance are a strong validation of our brand and business model. We’re seeing robust and improving store performance and continued traction across channels, supported by disciplined execution and compelling unit economics. As we scale, our priority is to keep raising the bar on consistency and customer experience—while investing in the capabilities that will sustain long-term growth, including product innovation, operational excellence, and digital.”

Jollibee Group International CEO, Richard Shin, said: “Highlands Coffee strengthens our Coffee & Tea platform and expands our presence in a large, growing category. It reinforces our strategy to build scalable, high-growth businesses across our international portfolio – while maintaining disciplined capital allocation.”

Highland Coffee is focused on expanding its footprint, strengthening its digital capabilities, and maintaining operational discipline to support continued growth.