Jollibee Group Opens First Jollibee Store in Oregon, Marking a Joyful Milestone in the Pacific Northwest

Spreading joy to Oregon. The Tanasbourne, Hillsboro store opening saw long lines of consumers eager to try their Jollibee favorites. This is Jollibee’s 105th store in North America.

OREGON, United States, July 3, 2025 – The Jollibee Group continues to grow its global footprint with the opening of Oregon state’s very first Jollibee store in Hillsboro, marking an exciting milestone for the beloved restaurant brand. Located at 10875 N.E. Cornell Road in the bustling Tanasbourne Village Shopping Center, the new store officially welcomed customers on May 30, 2025, drawing long lines of fans eager to be part of the brand’s Oregon debut.

First for Joy. Christian Aniciete (leftmost) was first in line during the opening. He waited nearly 21 hours to get a taste of his Jollibee favorites.

Among them was Christian Aniciete, who arrived at 12:30 PM the day before the opening—waiting nearly 21 hours to be first in line.

Brand Love. Eager fans in Oregon camped out a day before opening—a testament to Jollibee’s appeal to both Filipino and mainstream local consumers.

The new store exceeded expectations, with Day 1 sales surpassing targets by 132%. Menu favorites that flew out of the kitchen included the brand’s iconic Chickenjoy fried chicken, Peach Mango Pie, Jolly Spaghetti, and Chicken Sandwich.

Opening Rush. The store was abuzz on opening day, with consumers ordering bestsellers Chickenjoy fried chicken, Peach Mango Pie, Jolly Spaghetti, and Chicken Sandwich.

“We are very excited to continue expanding our footprint in the Pacific Northwest with the opening of our very first Jollibee in the State of Oregon – it has been a dream for a long time, and we’re thrilled to finally make it a reality in Hillsboro,” said Maribeth Dela Cruz, Business Group Head, Honeybee Foods Corporation dba Jollibee. “The Portland metro area has a vibrant food scene that embraces international flavors, so we can’t wait to introduce our joyfully unique dining experience to the area’s residents and visitors, especially those seeking new and exciting culinary experiences.”

The Hillsboro store is Jollibee’s latest step in its North American growth journey. It follows the brand’s recent openings in Tacoma, Washington (WA) in October 2023 and Seattle, WA in June 2024—with more locations slated to open in key U.S. cities including San Francisco, CA and Queens, NY. Guests from Oregon can now enjoy dine-in, take-out, and drive-thru service, with online ordering to follow in the coming weeks.

More joy for more people. Jollibee’s expansion in North America is part of Jollibee Group’s aggressive growth plan, aiming to bring more joy to more consumers globally.

Jollibee is the flagship brand of the Jollibee Group (PSE: JFC), one of the world’s fastest-growing restaurant companies. The brand is known for its great-tasting food, signature warmth, and joyful service that continues to win hearts across the globe. In 2024, Jollibee was voted “the best fast-food fried chicken in America” by USA Today and was cited as the second fastest-growing restaurant brand in the world by Brand Finance.