Jollibee Group Scores 25 Wins at the Philippine Quill Awards

The Jollibee Group further cemented its leadership in communications and brand storytelling after bagging a total of 25 awards at the prestigious Philippine Quill Awards 2025, organized by the International Association of Business Communicators (IABC) Philippines.

The Philippine Quill Awards, organized annually by IABC Philippines, recognize the country’s most outstanding communications programs, research, and creative work. Entries are assessed against a global standard that emphasizes effectiveness, originality, and measurable impact.

Of the 25 Jollibee Group trophies, 12 were Excellence Awards, underscoring the Group’s outstanding campaigns across its brands and corporate initiatives.

“These recognitions from the Philippine Quill Awards are the product of the joint creativity, passion, and hard work of our teams and agencies across the Jollibee Group,” said Joseph Tanbuntiong, CEO of Jollibee Group Philippines. “Through meaningful and innovative communication, we continue to share joy with our customers and communities, while also strengthening our brands and delivering on our purpose of spreading joy through superior taste.”

Chowking Shines with 10 Wins

Chowking led the pack with 10 awards, including five Excellence Awards for:

· Chowking Festivals

· Spicy Chao Fan

The brand also received five Merit Awards for: Chowking Flavor Boom, Halo Halo Land, Chowking Social, Tikman ang Bagong Sarap – Authenticasting, and Buksan ang Siopao Sarap.

Jollibee Secures 9 Awards

The flagship brand Jollibee garnered nine wins, with five Excellence Awards for:

· Jollibee & the National Academy of Sports: Building the Next Generation of Worldclass Pinoy Athletes

· Nanay ng Bayan: My Kwentong Jollibee Mother’s Day 2024

Jollibee also took home four Merit Awards for: Turning Heads to the Yumburger, Make it Christmas with Jollibee Joy, Mix & Match, and My Kwentong Jollibee Valentine’s Day 2024 Shares the Joy of Love.

Mang Inasal Wins 4 Awards

Mang Inasal continued its winning streak with four awards, highlighted by two Excellence Awards for Mang Inasal Nation 2024 Program and Pork BBQ Media Launch. The brand also received Merit Awards for its Manginasal.ph website and Love the Flavors, Love the Philippines campaign.

Corporate Communications and Jollibee Group Foundation Win 2 Awards

At the corporate level, Jollibee Group’s communications efforts were recognized with two Merit Awards for its Farmers Entrepreneurship Program Communications Campaign under Advocacy Communications, and Farmers Entrepreneurship Program Media Farm Tours under Media Relations. These communication programs were implemented in close partnership with the Jollibee Group Foundation (JGF), the social development arm of the Group.

The Jollibee Group’s achievements at the Philippine Quill Awards reflect the creativity and dedication of its people in telling stories that resonate with customers and communities alike. As the company grows globally, it remains committed to crafting initiatives that not only elevate its brands but also bring joy to customers and communities.