Jollibee Group’s Tim Ho Wan Targets Doubling of Taiwan Store Network in Four-Year Growth Plan

Key Highlights:

MANILA, Philippines. 28 July 2026— Jollibee Group’s Tim Ho Wan is rolling out a four-year growth plan in Taiwan, advancing its franchise-led expansion strategy with plans to double its store network from 16 to 32 locations by 2030 through its Taiwan franchisee.

“Taiwan is one of Tim Ho Wan’s most established and successful franchise markets, and we are excited about the opportunity to bring the brand to even more consumers in the years ahead,” said Lee Yeong Sheng, Chief Executive Officer of Tim Ho Wan. “Our four-year growth plan builds on the strength of the brand, the capabilities of our Taiwan franchisee, and the market’s long-term potential. The new concept store format we plan to pilot in Taiwan is designed to reach increasingly mobile consumers and generate learnings that can support Tim Ho Wan’s growth in other markets.”

The growth plan is supported by a strengthened Taiwan franchise platform, with Hoyii Life serving as Tim Ho Wan’s exclusive franchisee operator in the market and supporting both owned-store development and sub-franchisee expansion. Its expansion capacity is further strengthened by the entry of Collins Co., Ltd. (TWSE: 2906), a Taiwan-listed diversified group with interests in trading, retail, healthcare, and renewable energy, as Hoyii Life’s majority shareholder, providing additional resources to support store growth and new format development.

The expansion reinforces Tim Ho Wan’s role as a future growth platform for Jollibee Group, particularly in Chinese cuisine. Founded in Hong Kong in 2009 and known for making high-quality Hong Kong dim sum accessible to more consumers, Tim Ho Wan became part of Jollibee Group’s portfolio following the completion of the transfer of ownership and management in January 2025. In its first full year under Jollibee Group, Tim Ho Wan’s Sham Shui Po store also received its 17th consecutive Michelin recognition, underscoring the brand’s continued quality standards.

“Since Tim Ho Wan became part of Jollibee Group, we have felt a stronger level of support behind the brand — from marketing and dining experience to product development, training, and operational guidance,” said Jeff Lin, CEO of Hoyii Life, Tim Ho Wan’s franchisee operator in Taiwan. “With Jollibee Group’s extensive F&B experience, clear roadmap for Tim Ho Wan’s future, cohesive global brand strategy, and insights from its direct operating markets, we are confident that Tim Ho Wan can double its footprint in Taiwan by 2030 while continuing to deliver the quality and familiarity customers have come to trust.”

For Jollibee Group, the Taiwan plan highlights how Tim Ho Wan can be scaled across international markets through a franchise-led model that combines brand equity, capable franchisees, and market-relevant formats. Tim Ho Wan currently has a global footprint of more than 80 locations across multiple markets.

“Tim Ho Wan gives Jollibee Group a distinctive platform in Chinese cuisine, anchored by a globally recognized brand, proven menu offerings, and opportunities for disciplined, market-relevant expansion,” said Richard Shin, Chief Executive Officer of JFC International and Global Chief Financial and Risk Officer of Jollibee Group. “Our Taiwan growth plan reflects how the brand can create long-term value by working with capable franchisees to expand in markets where consumers are seeking authentic and accessible Asian dining experiences.”