Tim Ho Wan Doubles Hong Kong Store Network in Over a Year, Delivers Profitable Growth Under Jollibee Group

Tim Ho Wan and Jollibee Group executives led the opening of Tim Ho Wan’s 10th Hong Kong store at Mikiki Mall in Kowloon—marking the brand’s doubled footprint in just over a year. The milestone was celebrated with a traditional lion dance, attended by guests from Hong Kong and overseas. The milestone underscores Tim Ho Wan’s disciplined expansion under the Jollibee Group, with all Hong Kong stores profitable and new openings delivering targeted payback in under two years.

Pictured from left: Daniel Lin, Tim Ho Wan Hong Kong General Manager; Carl Tancaktiong, Jollibee Group China Chairman; Richard Shin, JFC International Chief Executive Officer and Jollibee Group Global Chief Financial and Risk Officer; and Sheng Lee, Tim Ho Wan Chief Executive Officer.

MANILA, Philippines. February 4, 2026 – Jollibee Group’s flagship brand for Chinese cuisine, Tim Ho Wan, has opened its newest restaurant at Mikiki Mall in Kowloon, Hong Kong SAR, bringing its footprint in the city to 10 locations—double its store count a year ago. All Hong Kong stores are profitable, with new openings delivering targeted payback in under two years, underscoring a proven, repeatable expansion model under the Jollibee Group.

The accelerated Hong Kong expansion has been accompanied by strengthening financial performance across markets. In the third quarter of 2025, Tim Ho Wan’s system-wide sales rose 5.2% compared with the first half of the year, as growth initiatives gained traction. All company-operated markets showed strengthened sales performance in Q3 versus the first half, led by Hong Kong (+2%), Singapore (+7%), and China (+3%). Franchise markets also recorded improved momentum, with Q3 sales up 6.5% versus the first half, driven by double-digit growth in the Philippines and Taiwan.

A Proven Growth Model

Hong Kong serves as Tim Ho Wan’s benchmark market, where operating disciplines are refined before being replicated across both company-operated and franchised territories. Since joining the Jollibee Group, the brand has further bolstered its operational systems, including tighter standard operating procedures, stepped-up store audits, and continued investment in chef capability and quality controls.

“Hong Kong is where Tim Ho Wan began, and where our standards are set and proven,” said Sheng Lee, Chief Executive Officer of Tim Ho Wan. “Across all stores, we focus on Cantonese craftsmanship, taste, and quality, supported by a stronger operational discipline that ensures authentic flavors are delivered consistently. Those fundamentals give us the confidence to grow while staying true to what defines Tim Ho Wan.”

Over the past year, Tim Ho Wan has continued to elevate product and service standards across its network. The brand expanded its Expert Chef Program, with regular chef check-ins to preserve Cantonese techniques locally, strengthened ingredient sourcing, and embedded digital customer feedback tools to guide continuous improvement.

These efforts have translated into a steady improvement in guest experience. Google ratings in Hong Kong and Singapore have averaged 4.7 over the past 90 days. All company-operated markets across Hong Kong, Singapore, China, and the United States are now trending at 4.0 and above.

Building a Global Dim Sum Brand

For the Jollibee Group, Tim Ho Wan is a key pillar of its Chinese cuisine platform and a clear contributor to its international growth agenda.

“Tim Ho Wan reflects our Group’s purpose of delivering superior taste and joyful dining experiences to more people. It shows how culinary heritage can be scaled successfully when supported by disciplined systems,” said Richard Shin, Chief Executive Officer of JFC International and Global Chief Financial and Risk Officer of the Jollibee Group. “With a profitable Hong Kong network as the foundation, we are optimistic that Tim Ho Wan is well-positioned to expand to more markets worldwide, as it works toward becoming the first truly global dim sum brand.”

Recently, Tim Ho Wan opened its first company-operated store in North America, in Irvine, California, marking an important step in its international expansion. This milestone builds on the brand’s growing momentum beyond Hong Kong, including the launch of a new store at LaLaport Tokyo Bay in Japan and continued strong performance in Singapore, where its frontline teams were honored with a Service Excellence Award by the Restaurant Association of Singapore.

With Hong Kong serving as its proven operating benchmark, Tim Ho Wan continues to refine a disciplined expansion model that balances Cantonese culinary heritage with commercial rigor, supporting the Jollibee Group’s broader strategy to build globally relevant restaurant brands with long-term growth.

Pictured (from left):
Chef Lau Chun Sun, Tim Ho Wan Executive Chef; Daniel Lin, Tim Ho Wan Hong Kong General Manager;

Sheng Lee, Tim Ho Wan Chief Executive Officer; Richard Shin, JFC International Chief Executive Officer and Jollibee Group Global Chief Financial and Risk Officer; Carl Tancaktiong, Jollibee Group China Chairman; and Chef Cheung Yat Sing, Global Product Innovation Director.